From pioneer to reference in premium portioned coffee
The Nespresso story began with a simple idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From its beginning in 1986, Nespresso has redefined and revolutionised the way millions of people enjoy their espresso coffee. It has shaped the global coffee culture.
Our singular focus is on delivering highest quality coffees and ultimate coffee experiences to our consumers cup after cup. We compete in both the business-to-consumer and business-to-business segments, allowing consumers to enjoy our highest quality coffees at home and to recreate these perfect coffee moments wherever they may be.
The entire Nespresso system – the interaction of the original Nespresso aluminium capsule with the genuine Nespresso machine – is designed to ensure the consistent quality that has made Nespresso the reference in the portioned coffee sector and one of the fastest growing global food and beverage brands.
Our Unique Business Model allows us to guarantee quality at every stage of the sourcing, production and sale of our coffees, and to maintain a direct privileged relationship with our consumers.
Every Nespresso capsule sold in the world is produced in one of our three state-of-the-art production centres in Switzerland.
Coffee is at the heart of all we do. Yet consumer pleasure is why we do it.
The Nestlé Nespresso company is an autonomous globally managed business of the Nestlé Group. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in 62 countries and counts over 10,500 employees worldwide.
Our success is built on 3 Key Growth Drivers:
· Creating the highest quality Grand Cru coffees for our consumers and Club Members
Our perfectly portioned Grand Cru coffees are selected from the top 1-2 % of the world’s green coffee production. Our experts specially roast and blend these coffees to create the widest selection of Grand Cru varieties to suit every taste. Our passion for perfection is truly reflected in our unsurpassed coffee quality.
· Creating long-lasting consumer relationships
One of the most valuable aspects of the Nespresso brand is the relationship that we have with our consumers and Club Members. Every day we cultivate direct and personal relationships with millions of passionate consumers, allowing us to continually anticipate expectations and evolve to meet them.
· Creating sustainable business growth
Nespresso takes a long-term, holistic approach to sustainability. We are committed to ensure sustainability across all operations, from coffee sourcing to capsule recycling, setting clear targets and seeking to create shared value for the business and for society. Our sustainability program provides a framework for partnerships and innovation to drive on-going, sustainable development. For us, sustainability is our way of doing business.
These will continue to be the Key Growth Drivers of our business moving forward, as we compete in the dynamic and growing portioned coffee category.